Category pages that actually rank
The highest-intent pages on your store, rebuilt to compete for the terms that convert.
More organic revenue from the catalogue you already have
Ecommerce SEO is not blogging. It is category architecture, product data, and technical discipline at scale — the work that turns an invisible catalogue into a revenue channel.
No obligation. No sales pressure. Just a plan.
The traffic is sitting in your category pages, not your blog. Category and collection pages are where commercial intent lives — and on most stores they are thin, unlinked, and identical.
Add duplicate variant URLs, faceted navigation eating crawl budget, and product copy pasted from the manufacturer, and the catalogue never gets a chance to rank.
We start where the money is — category pages and faceted navigation — then work outward to product detail pages and content.
The highest-intent pages on your store, rebuilt to compete for the terms that convert.
Crawl budget, duplicates and faceted URLs handled before they cap your growth.
Price, availability and review stars in the SERP — more clicks from the same position.
No black boxes. You see the plan, the work, and the numbers at every stage.
Crawl, index coverage, duplicates and category gaps mapped across the full store.
You get: A prioritised technical backlog
Faceted navigation, canonicals, pagination and internal links put right.
You get: A crawlable, indexable catalogue
Collection pages built for commercial intent; product data enriched.
You get: Optimised collections and PDPs
Ongoing expansion with reporting tied to revenue, not sessions.
You get: Revenue-attributed reporting
Choose us as your partner and every part of the job is covered — nothing falls between the cracks.
Ask any agency these before you sign. Here is how we answer them.
Talk to a strategistYes, and we know its constraints well — the forced /collections/ and /products/ URL structure, duplicate variant URLs, and the tag-filter pages that quietly eat crawl budget.
Categories, almost always. They target higher-volume commercial terms and pass authority down to the products underneath. Products come second unless you sell high-demand branded SKUs.
It can, if out-of-stock pages 404 or redirect away. Keep the URL live, mark availability in schema, and offer alternatives — that preserves the ranking for when stock returns.
Canonical to the parent product, keep variant URLs out of the index, and write unique copy at the parent level. Manufacturer descriptions used verbatim are the most common cause of flat catalogues.
Organic revenue, transactions, and assisted conversions by landing page and collection — not session totals. You should be able to see which collection paid for the retainer.
Yes, and they inform each other. Shopping campaign data shows which products convert, which tells us exactly which collections deserve the organic investment first.
One call. A real plan. No obligation.